The prestigious Harvard Business Review has studied the sustainability initiatives of 30 great corporations for a long time. Their research shows that sustainability is the key element of the technological and organizational innovations of the last decade, generating benefits throughout the entire business spectrum.
Large international companies have already discovered that turning to environmentally friendly processes lowers costs, since it reduces the amount of resources used. Furthermore, the process generates new benefits thanks to better products, or allows the companies to create new markets.
The smartest companies now consider sustainability to be the new frontier in corporate innovation. Its importance is not a matter of opinion, it is a fact supported by statistics.
Companies committed to sustainability tend to achieve better results than those who do not consider it among their medium and long term strategies.
61% of the companies that changed their business model to include sustainability as a permanent factor in their agenda generated additional profits.
68% of business leaders mention better financial results as one of the benefits of their investments in sustainability.
Even investing in basic energy and water efficiency can translate into significant savings.
79% of the companies that developed sustainability of their products or processes generated savings in their operating costs.
90% of Retailers reported that their sustainability efforts reduced their operating costs.
Major companies have adopted sustainability strategies because they bring real results: cost reduction, innovation in products, opening of new markets, brand loyalty, and risk reduction.
The market has already changed.
During the next 10 years, sustainability strategy and growth strategy will be one and the same.
44% of executives from major companies accept that sustainability is a source of innovation.
39% also see it as a source of new business opportunities.
A commitment to sustainability is not enough to reap all the benefits possible. It is also necessary to communicate your accomplishments in a proactive, efficient way.
Your story of sustainability creates value and preference for your brand.
87% of global consumers consider the social and environmental commitment of a company before they make an important decision.
78% of consumers say they consume sustainable products and services.
Inaccurate, deceitful, or groundless communication generates a potential risk of harming the brand. Betraying the consumers' trust causes long term damage.
A Sustainability Certificate reduces the risk, gaining your consumers' trust and giving you a competitive edge. Sustainable Certification offers Diagnosis, Validation, and Certification services for your products, services, or processes, in order to tell the world that your company is environmentally responsible.
46% of consumers seek evidence when a company declares its environmental responsibility.
59% say a Mark or Certificate sensibly improves their purchase preference.