Super Bowl sustainability ads: Enough with the baby steps
This Sunday, as America gathers to consume (according to Wikipedia) roughly 28,000,000 pounds of chips, 1.25 billion chicken wings, and 8,000,000 pounds of guacamole, they will be bombarded by an onslaught of ads that encourage additional indulgence. Beer, soda and cars typically top the list, but mixed into this year’s cocktail of consumption will be an ad that seeks to point our minds in the other direction.
Colgate has adapted a 60-second spot that ran in Columbia and Peru in 2014 to fit into a 30-second slot during this year’s big game.